When apps were first a big thing on mobile devices, people used to say things like, ‘There’s an app for that’. In fact, this was a marketing slogan for Apple. In the modern age, the selection of apps available is quite impressive, and gambling companies clearly are looking to take advantage by ensuring their apps are installed on as many devices as possible.

We’re exploring why apps have taken over the world of sports betting in the modern age. A lot of people are doing their research to try and ensure that they find the best betting app for their own unique needs and trying to establish the motivations behind these apps can also help, so why have they become so common?

Apps are convenient

The number one factor for this is probably convenience. Loads of the things we have installed on our phones have convenience in mind. Think about the way that the wallet app has made it easier to make payments.

When somebody wants to place a bet, the chances are that they don’t want to navigate to a new site and input all their details again, even remembering what the password is might be tough for some! Instead, apps have made this simpler and can often allow people to log in with Face ID, for instance, something that has made devices more secure as well as more convenient. Some will even keep players logged in at times when you’d have to log in once again on Safari or another web browser.

Betting companies may use offers to promote them

One of the reasons why these apps are growing is the fact that betting companies want them to grow. They may provide special promotions for those who are looking to sign up for a new account. Offers and promotions are common in the industry, partially due to the fact that it is so very competitive. There are a lot of brands trying to promote their offering as the best and this means that they need methods to get to market. Offering promotions in the form of bet credits and similar can be one of the ways to make their betting company stand out.

Apps may also be a way for companies to provide players with other exclusives, such as free bets and other offers. This means that they can give an incentive to players. Some sports betting companies may also want to promote their apps by giving ‘app exclusive prices’ which may mean bonuses when they sign up.

Real-time coverage and in-play betting

Players get the chance to bet in-play on a lot of modern apps. This functionality may also work on a website version of a gambling sportsbook, but that doesn’t mean that it is the best way to view what is going on.

These companies often spend a lot of time and effort on their app interfaces. It is in their interest to make them as intuitive as possible to keep players on the site for longer and encourage them to continue betting.

Apps can be a way to access real-time coverage and in the case of some sporting fixtures, they may even be a way to access streams. Big betting companies such as Bet365 stream thousands of different fixtures in many different sports meaning that people can watch along.

Even without access to streams, the sites still tend to be a very good way for people to keep track of the scores and the markets that are ever-changing. A huge percentage of bets are now placed in-play, which is something we never would have considered possible 20 years ago.

There is a lot of other information on these sites such as the schedule of upcoming teams, though we’ve got the latest Rangers fixtures covered.

Bet on the Action (Responsibly, of Course)

Let’s be real: a cheeky flutter can add an extra layer of excitement to the game. Finding great free bet offers and placing a bet on Rangers to score first or predicting the final score makes every corner kick and VAR decision feel like life or death. The key is to bet smartly and responsibly. Stick to what you know, set limits, and remember that, at the end of the day, it’s about fun, not fortune. Plus, with platforms offering mobile betting, you can keep the action going without missing a second of the game. Just don’t let your celebrations blow your cover if you’re watching quietly at work.

A world of statistics

There are usually two main types of bettors. Some people choose to just randomly go for a team or player based on their feeling or gut instinct. Some people would rather spend a lot of time working out the percentages and checking out the recent stats of players. Who has the best record when it comes to shots on target, or who is most likely to draw fouls from players?

Betting apps provide players with markets to bet on pretty much all of those things. Statistics have come into peoples’ consideration a lot and has also led to different betting markets. A lot of the best online betting apps allow people to check out the stats, too, without ever leaving the platform. Football stats are the most prevalent, but they aren’t the only example of statistics making it into betting apps.

Conclusion

It is normal for us to have hundreds of apps now. Space on devices is rarely an issue, and we can download apps to make a lot of aspects of life that bit more convenient. For those who follow the football and want to bet on it, there are many betting apps and some of them even offer added features like streaming when you use them to bet.